Everybody likes a good deal, but not every deal is good for the planet

According to the UN, the fashion industry is responsible for 20% of global wastewater and 10% of carbon dioxide emissions – more than emissions from international flights and shipping combined. 50% of mass-market textiles become trash within one year of purchase. Fast fashion has joined the ranks of disposable plastic and continues the cycle of uncontrolled consumption on the basis of the “buy and throw away” principle.

On the eve of Black Friday, we call shoppers to be aware that we all are a part of the problem. We buy more than we need.
So how to reduce the environmental footprint of your wardrobe?!
1. Buy less and wear your clothes for longer. This is the simplest and most impactful thing you can do.
2. Buy second-hand.
3. Research before you buy new. Websites such as GoodOnYou.eco rate brands based on environmental impact, labor conditions and animal welfare. Read up on brands’ sustainability policies on their websites, and check for certifications. Avoid synthetic fabrics derived from fossil fuels, such as acrylic and polyester, which cannot be recycled at scale.
4. Don’t buy online just because you are boring
5. Think about what will happen to a product at the end of its life cycle. Is it valuable enough that someone would purchase it second-hand? Is the fabric recyclable? Do you know where to make a donation?